LOS ANGELES (Legal Newsline) - A popular department store is being sued for allegedly misrepresenting the price discounts it put in advertisements of its merchandise.
James Horosny and Jennifer Price filed the lawsuit July 1 in U.S. District Court in California against Burlington Coat Factory, claiming the comparative prices listed on the tags of some products was misleading or false.
The lawsuit said Burlington used several different direct marketing methods to send to customers including price tags, in-store displays, print advertising and ads on its website. The advertisements compared its prices to those of the market value.
However, the lawsuit claims the comparison was misleading, and customers weren't saving as much money as they believed they were.
“The marked 'compare' prices for the products..(sold by Burlington) were not actual prices that other retailers sold those products for,” the lawsuit said.
The lawsuit seeks class status for those who purchased items from Burlington from July 1, 2011, to the present. The plaintiffs are also seeking more than $5 million in damages plus court costs.
The plaintiffs are represented by Douglas Caiafa of Caiafa Law in Los Angeles, and Christopher J. Morosoff of the Law Office of Christopher J. Morosoff in Palm Desert, Calif.
U.S. District Court Central District of California-Western Division case number 2:15-cv-05005.