Multiple owners of a promotional enterprise were sued by the State of Florida over claims it lied to customers about infomercials it produced, said Florida Attorney General Pam Bondi.
Bondi, whose office filed the lawsuit last week, said the enterprise lured customers into “paying for infomercials that were promoted to them as independent, magazine-style, national television programs hosted by celebrities.”
Paul Scott, Robert Posner and Anthony Dimeglio face claims that they solicited thousands of companies, municipalities and towns into purchasing the misleading advertising. According to the complaint, the enterprise told its potential customers that they had an opportunity to be featured as a guest on national television shows before millions of viewers. The shows were given titles such as "Business Day," "Today in America," "The Economic Report," "Health Briefs," "Forbes Living," "The Art of Living," "Great Taste" and "Communities of Distinction."
Customers paid between $20,000 and $30,000, however, that money went to producing infomercials that aired during times when very few viewers saw them, and in smaller television markets.
The complaint claims those named in the suit let telemarketers use “fake names and misleading biographical information when soliciting customers to avoid potential responsibility.”
The suit is seeking full restitution from the business plus court costs and attorneys fees.