MADISON, Wis. (Legal Newsline) - Wisconsin Attorney General J.B. Van Hollen announced a default judgment Tuesday against a Florida-based magazine seller for allegedly violating the state's no call and direct marketing laws.
Publishers Marketing Service Inc., a company that sells magazine subscription renewals by telephone, allegedly made calls to numbers listed on Wisconsin's no call list and failed to register as a telephone solicitor with the state. Between Aug. 18, 2011, and Dec. 15, Publishers Marketing Service allegedly placed 136 calls to Wisconsin numbers, more than 69 of which were on the state's no call list.
Publishers Marketing Service also allegedly made misrepresentations when selling magazine subscriptions. The company allegedly told some customers that the price of subscriptions was about to increase to induce a sale. In reality, the publisher was not planning to raise rates.
Publishers Marketing Service also allegedly continued to make solicitation calls to one Wisconsin resident after she repeatedly asked the defendant to stop making such calls.
The court entered a judgment on September 18 that requires Publishers Marketing Service to pay $52,567.50 in civil forfeitures and surcharges. The judgment enjoins Publishers Marketing Service from future no call and directing marketing law violations. The judgment also requires that Publishers Marketing Service register as a telemarketer with the state before making any additional telemarketing calls.