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Wednesday, December 11, 2019

Suit alleges Seventh Generation falsely advertised natural products

By Shaun Zinck | Jan 27, 2015

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A class-action lawsuit filed on Jan. 14 against a cleaning product company alleges its “natural” products contain some un-natural ingredients.

Maggie Tsan and Erica Wildstein alleged in their lawsuit that Seventh Generation advertises its products as “natural,” but all of its products contain at least one ingredient that isn't natural.

Seventh Generation makes several household cleaning items such as laundry detergent, glass cleaner and dish soap. The lawsuit alleged the United States Department of Agriculture reported in the U.S. States Code of Federal Regulations that some of the ingredients found in Seventh Generation products, such as sodium citrate, glycerin and sodium hydroxide, are classified as “synthetic substances.”

The lawsuit also alleged Seventh Generation admitted in a document on its website that two of its ingredients were synthetic. By advertising its products as “natural,” Seventh Generation allegedly misled its customers to spend a premium on its products, according to the lawsuit. 

The plaintiffs are seeking class status for anyone who has purchased Seventh Generation products, more than $5 million in damages and a court order to prevent Seventh Generation from falsely labeling its products.

Tsan and Wildstein are represented by Michael R. Reese, of Reese Richman, LLP; Melissa Wolchansky and Charles D. Moore, of Halunen Law; and Jeffrey D. Kaliel, of Tycko & Zavareei, LLP.

United States District Court Northern District of California case number 3:15-cv-00205.

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