LifeLock sued for allegedly misrepresenting services

By Shaun Zinck | Jan 23, 2015


A class-action lawsuit filed on Monday against Lifelock, Inc. alleged the identity theft protection company engaged in deceptive advertising. 

Napoleon Ebarle and Jeanne Stamm alleged LifeLock had frequent service delays, failed to maintain technology capable of performing the security it advertised and didn't cancel accounts for customers when requested.

The lawsuit alleged LifeLock's founder Richard Todd Davis had his identity stolen 13 times after posting his own Social Security number in advertisements in 2006.  

Ebarle said he began using LifeLock services in 2012 and paid approximately $40 a month to the company, which was supposed to protect himself, his wife and two children. Ebarle alleged he had suspicious activity on his account, but did not receive notification from LifeLock as promised.

Stamm said she has used LifeLock since 2008 because the company advertised that it would submit fraud alerts to creditors in her name. The lawsuit alleged LifeLock doesn't have that capability.

The suit seeks class status and an undisclosed amount of damages to the class members. Ebarle and Stamm are represented by Joseph H. Bates, of Carney Bates & Pulliam, PLLC.

United States District Court Northern District of California case number 3:15-cv-00258.

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