SACRAMENTO, Calif. (Legal Newsline) — Two consumers have filed a class action lawsuit against Procter & Gamble, alleging fraud and negligent misrepresentation.

Tom Takano of California and Tracy McCarthy of New York filed a complaint, individually and on behalf of all others similarly situated, Feb. 21 in U.S. District Court for the Eastern District of California against The Procter & Gamble Company, alleging the defendant advertises its products as "natural" despite having synthetic and dangerous ingredients.

According to the complaint, Takano and McCarthy sustained financial damages from being deceived into purchasing shampoo and conditioning products that were labeled "natural". The plaintiffs allege Procter & Gamble misleads consumers into purchasing its products despite knowing they contain unnatural and synthetic ingredients.

Takano and McCarthy seek trial by jury, compensatory and punitive damages, interest, restitution, injunctive relief, court costs and all further relief the court grants. They are represented by attorneys L. Timothy Fisher, Joel D. Smith and Yeremey Krivoshey of Bursor & Fisher PA in Walnut Creek, California, and by Scott Bursor of Burser & Fisher in New York.

U.S. District Court for the Eastern District of California Case number 2:17-cv-00385-TLN-AC

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U.S. District Court for the Eastern District of California
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Sacramento, CA 95814

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