Amanda Robert Sep. 17, 2014, 6:17am

CHARLESTON, W.Va. (Legal Newsilne) - While the West Virginia Supreme Court has recently found three types of arbitration agreements enforceable, the court may have actually found more room to determine that arbitration agreements never existed at all.

In November, in U-Haul v. Zakaib, the state Supreme Court rejected U-Haul’s arguments that a rental contract addendum with an arbitration clause was incorporated by reference into a rental contract, and as a result, plaintiffs should be required to arbitrate their disputes.

Paul Bland, executive director of Public Justice – a public interest law firm in Washington, D.C., with attorneys from prominent plaintiffs firms on its executive committee - explained that the law clearly states that corporations can enforce mandatory arbitration clauses unless one of two things happens – there is an extreme unfairness or people didn’t actually agree to arbitration.

“The U-Haul case is a pretty classic one where people didn’t actually agree,” he said.

According to the West Virginia Supreme Court’s opinion, each time plaintiffs rented a vehicle from U-Haul, they signed a one-page rental contract. While the rental contract mentioned the rental contract addendum, which contained the provision requiring U-Haul and the plaintiffs to submit all disputes to arbitration, the plaintiffs didn’t receive the folded, cardstock addendum until they received the keys to their vehicles.

“There wasn’t a contract where you had a three-page document and in the middle of that three-page document was clearly a provision that said you agree to arbitrate, and you agreed to that,” Bland said. “The document you signed on the spot didn’t have the arbitration clause. It came later.”

The state Supreme Court said in its opinion that companies can incorporate by reference separate documents into one final agreement. However, a general reference in one document to another document is not sufficient to incorporate the second document into the final agreement.

“The reference to the Addendum is quite general with no detail provided to ensure that U-Haul’s customers were aware of the Addendum and its terms, including its inclusion of an arbitration agreement,” the court held in its opinion.

“The lack of detailed description is compounded by the fact that the Addendum itself was designed to look more like a document folder advertising U-Haul products, services and drop-off procedures, rather than a legally binding contractual agreement.

“Finally, and most troubling to this Court, is the fact that U-Haul’s practice was to provide customers a copy of the Addendum only after the Rental Agreement had been executed.”

U-Haul has appealed the decision to the U.S. Supreme Court.

Anthony Majestro, the managing partner at Powell & Majestro in Charleston, represented the plaintiffs in the case. He said the West Virginia Supreme Court has enforced a number of arbitration agreements since Marmet Health Care Center v. Brown – the case in which the U.S. Supreme Court reversed the West Virginia Supreme Court’s ruling that pre-dispute arbitration agreements that apply to personal injury or wrongful death claims against nursing homes were unenforceable. This includes those agreements at issue in New v. GameStop, Toney v. EQT and Ocwen Loan Serv. v. Webster.

Like Bland, Majestro pointed out that the West Virginia Supreme Court made an exception in the U-Haul case when it decided that parties never entered into an arbitration agreement.

“I think the court is saying, ‘Before you give up your right to a jury trial, or be forced to give up your right to a jury trial, the party seeking to compel arbitration is going to have to come up with evidence that you actually agreed to submit the dispute to arbitration,’” he said.

Jay Arceneaux, a commercial litigation attorney with Lewis Glasser Casey & Rollins in Charleston, argued that the U-Haul case was less about arbitration and more about contracts. He said the West Virginia Supreme Court answered the basic question of whether a contract existed.

“Tony [Majestro] came up with a great argument to say, ‘Hey, the contract I signed had nothing about arbitration,’” Arceneaux said. “This is just basic contract law. What’s in the contract? Was there a contract to arbitrate or was there not?”

Arceneaux added that Majestro showed the state Supreme Court that his clients were unaware of the arbitration agreement at the time they signed the rental contract.

“A party is going to have to present the arbitration provision to someone first, and then have him sign the master agreement,” he said. “If you can’t show at the time they signed the master agreement that they knew that arbitration was part of it, the Supreme Court seems to suggest that you could throw that out.”

Arceneaux argued that the U-Haul case may introduce a logistical issue for companies. He said they often include multiple documents in a transaction, and until they apply the ruling to those transactions, they run the risk of litigation.

Majestro said that if parties to a contract follow the West Virginia Supreme Court’s ruling, their arbitration agreements should be enforced. However, he said, if there is not clear evidence of an offer and acceptance of an arbitration agreement, the court won’t even reach the issue of whether the arbitration agreement is enforceable.

“We’ve always looked at that issue first,” he said. “I’m pleased the court has recognized that it is an important component in whether or not arbitration is appropriate.”

Bland said he wasn’t surprised by the outcome in the U-Haul case. He pointed out that other courts around the country have ruled that they wouldn’t enforce arbitration agreements where parties didn’t actually agree to arbitration.

He added that larger, sophisticated companies will not be affected by the outcome, since they typically require customers to sign, or electronically click, every part of their agreements. He said smaller businesses like nursing homes and debt settlement firms may be forced to restructure their agreements.

However, Bland said, this area of law could still change if the U.S. Supreme Court takes the U-Haul case and overturns the West Virginia Supreme Court’s decision.

“If the U.S. Supreme Court says, ‘Oh no, if these people had immediately read through everything, they would’ve discovered the arbitration agreement,’ that will make it easier for companies to force people into arbitration even when they didn’t actually agree,” he said. “The standards for what constitutes consent and agreement are going to really degrade.”

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