Bryan Cohen May 31, 2013, 7:36pm

INDIANAPOLIS (Legal Newsline) - Indiana Attorney General Greg Zoeller's office filed a petition Thursday in Marion County to ask the court to compel a Colorado-based merchandise seller to turn over its financial records.

Boobies Rock! Inc. and Adam Shryock, the company's owner, purportedly sell apparel and accessories in support of the fight against breast cancer. Boobies Rock allegedly misrepresented that its merchandise was sold for a charitable cause when it is actually a for-profit corporation that gives a minimal amount to charitable causes. The alleged misrepresentations would be a violation of the state's Deceptive Consumer Sales Act.

"People in Indiana were led to believe the payments for breast cancer awareness merchandise were going to help a charitable cause," Zoeller said. "As part of our ongoing investigation, it's important to determine - through the company's records - whether or not it was misusing a worthwhile cause to grow its profits."

In February, Zoeller's office issued a request for the company's records to determine if Boobies Rock was misleading Indiana consumers into thinking they were donating directly to a charity. The company did not respond to the requests, leading to the petition filing on Thursday.

Illinois Attorney General Lisa Madigan's office filed a similar action Thursday to request that the court enforce its demand for information.

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