SANTA ANA (Legal Newsline) – A grocer is alleged to have violated consumer protection statutes with the marketing of its alkaline water.
Dana Weiss filed a complaint on behalf of herself and all others similarly situated on June 26 in the U.S. District Court for the Central District of California, Southern Division against Trader Joe's Co. and Does 1 through 10 alleging breach of express warranty, unjust enrichment and other counts.
According to the complaint, the plaintiff alleges that in November 2016, she purchased alkaline water from defendant believing that it would balance internal pH as based on the defendant's claims. She alleges this label is misleading and cites in the suit that articles and publications written by experts have concluded that alkaline water "provides no health benefit or hydration improvement."
The plaintiff holds Trader Joe's Co. and Does 1 through 10 responsible because the defendants allegedly breached the terms of express warranty by not providing a product that delivered the benefits promised and profited from its sales of the falsely advertised water.
The plaintiff requests a trial by jury and seeks certification of class and appointment of plaintiff as representative of class and her counsel as class counsel and temporary, preliminary and/or permanent order for injunctive relief for defendants to discontinue false advertising and marketing. She is represented by Blake J. Lindemann and Donna R. Dishbak of Lindemann Law Firm APC in Beverly Hills.
U.S. District Court for the Central District of California, Southern Division case number 8:18-cv-01130-JLS-GJS