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Consumer claims Güd products are misrepresented as natural

By Noddy A. Fernandez | Jan 19, 2018


SAN FRANCISCO (Legal Newsline) – A California consumer has filed a class-action lawsuit over allegations that a brand of health and beauty products is falsely represented as natural.

Michael Cesarini, on behalf of himself and all others similarly situated, filed a complaint on Jan. 9 in the U.S. District Court for the Northern District of California against The Clorox Co. and The Burt's Bees Products Co. for alleged violation of California's Consumers Legal Remedies Act, Unfair Competition Law and False Advertising Law.

According to the complaint, the plaintiff alleges that he purchased defendants' Güd products, which are advertised as "natural." He alleges the products contain "numerous unnatural and synthetic" ingredients, including phenoxyethanol, xanthan gum and zinc oxide. He alleges he paid a premium for these products over comparable products.

The plaintiff holds The Clorox Co. and The Burt's Bees Products Co. responsible because the defendants allegedly should have known through the exercise of reasonable care that their representations about the products were untrue and misleading.

The plaintiff requests a trial by jury and seeks to award statutory, compensatory, treble and punitive damages; prejudgment interest; attorneys' fees; expenses and costs of suit. He is represented by L. Timothy Fisher, Joel D. Smith, Yeremey O. Krivoshey and Thomas A. Reyda of Bursor & Fisher PA in Walnut Creek, California and Reuben D. Nathan of Nathan & Associates APC in San Diego.

U.S. District Court for the Northern District of California case number 4:18-cv-00208-KAW

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Bursor & Fisher, P.A U.S. District Court for the Northern District of California

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