SAN FRANCISCO (Legal Newsline) – A New Jersey woman alleges a shampoo she purchased was misleadingly advertised as 100 percent natural by a San Francisco company.

Esther Cohen filed a complaint on behalf of herself and all others similarly situated on Sept. 5 in the U.S. District Court for the Northern District of California against Eco-Chic LLC, doing business as Credo Beauty, citing the California Consumer Legal Remedies Act and other counts.

According to the complaint, the plaintiff alleges that the defendant sells a variety of brands online and in its stores that it falsely advertises as natural. The suit states the plaintiff purchased Rahua Shampoo from the defendant because of its description that it is a "100 percent natural, organic and light-lather shampoo." She alleges the shampoo contains coco betaine and potassium sorbate, which are non-natural ingredients.

The plaintiff holds Eco-Chic LLC responsible because the defendant allegedly failed to provide products that meet its representations.

The plaintiff requests a trial by jury and seeks compensatory and other damages, punitive damages, treble damages, enjoin the defendant, interest, all legal fees and any other relief as this court deems just. She is represented by Kolin C. Tang of Shepherd, Finkelman, Miller & Shah LLP in San Francisco and James C. Shah of Shepherd, Finkelman, Miller & Shah, LLP in Media, Pennsylvania.

U.S. District Court for the Northern District of California case number 4:17-cv-05146-KAW

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U.S. District Court for the Northern District of California
450 Golden Gate Avenue
San Francisco, CA - 94102

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