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LEGAL NEWSLINE

Saturday, April 20, 2024

Two consumers accuse deodorant company of false advertising

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SAN FRANCISCO — Two California consumers have filed a class action lawsuit against a deodorant business, alleging fraud and negligent misrepresentation.

Makinde Pecahna of Richmond and Shaun Ray Bell of San Diego filed a complaint on behalf of all others similarly situated Aug. 8, in U.S. District Court for the Northern District of California against The Hain Celestial Group Inc. alleging false claims regarding the ingredients used on its deodorants products.

According to the complaint, Pecahna and Bell suffered monetary damages from being misled into purchasing a Jason deodorant stick product that was advertised as "natural". The plaintiffs allege that Hain Celestial says its product was made out of natural ingredients despite containing synthetic ingredients.

The plaintiffs seek trial by jury, statutory, compensatory, treble and punitive damages, enjoin the defendant, interest, restitution, all legal fees and all other relief the court deems just. They are represented by attorneys L. Timothy Fisher, Joel D. Smith and Yeremey O. Krivoshey of Bursor & Fisher PA in Walnut Creek, California.

U.S. District Court for the Northern District of California case number 3:17-cv-04517-LB

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