BOSTON (Legal Newsline) — Dr. Kevin Hornsby and his wife, Heidi Hornsby, will pay $13.5 million for alleged deceptive marketing of medications and services for erectile dysfunction at a medical clinic in Framingham, Massachusetts Attorney General Maura Healey said March 17.


Other defendants in the case include Florida Men’s Medical Clinic LLC and Men’s Medical Clinic LLC. Dr. Hornsby, his wife and his companies allegedly used deceptive marketing to treat erectile dysfunction at clinics going by the names of Massachusetts Men’s Medical Clinic, Massachusetts Men’s Medical and Men’s Medical Clinic.


Healey’s office argued that the defendants used deceptive practices involving television, print and radio advertising to entice consumers to head to their facilities for what the consumers did not know was unlicensed care. Dr. Hornsby was ordered to pay $11 million, while his wife was ordered to pay $2.5 million. The judgment against the defendants also includes preventative measures to ensure future compliance with state laws.


Handling the case for the state Massachusetts is Assistant Attorney General Emiliano Mazlen, assisted by Division Chief Karen Tseng and Deputy Division Chief Eric Gold of Healey’s Health Care Division and Kevin McCarthy and Anthony Crespi of Healey’s Civil Investigations Division.

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