Newsline) — Dr. Kevin Hornsby and his wife, Heidi Hornsby, will pay $13.5
million for alleged deceptive marketing of medications and services for
erectile dysfunction at a medical clinic in Framingham, Massachusetts Attorney General Maura Healey said March 17.
defendants in the case include Florida Men’s Medical Clinic LLC and
Men’s Medical Clinic LLC. Dr. Hornsby, his wife and his companies
allegedly used deceptive marketing to treat erectile dysfunction at clinics
going by the names of Massachusetts Men’s Medical Clinic, Massachusetts Men’s
Medical and Men’s Medical Clinic.
office argued that the defendants used deceptive practices involving television, print
and radio advertising to entice consumers to head to their facilities for what
the consumers did not know was unlicensed care. Dr. Hornsby was ordered to pay $11 million, while his wife was ordered to pay $2.5 million. The judgment
against the defendants also includes preventative measures to ensure future
compliance with state laws.
the case for the state Massachusetts is Assistant Attorney General Emiliano
Mazlen, assisted by Division Chief Karen Tseng and Deputy Division Chief Eric
Gold of Healey’s Health Care Division and Kevin McCarthy and Anthony Crespi
of Healey’s Civil Investigations Division.