New York consumer alleges Sunology misrepresents sunscreen

By Robbie Hargett | Apr 19, 2016

BROOKLYN, N.Y. (Legal Newsline) - A New York woman is suing a sunscreen maker, alleging it misrepresents certain of its products.

Vivian Douek, individually and for all others similarly situated, and John Does 1-100, for themselves and others similarly situated, filed a class action lawsuit April 12 in U.S. District Court for the Eastern District of New York against McNabb LLC, doing business as Sunology Natural Sun Protection, alleging violations of the New York General Business Law and consumer protection statutes in every state, violation of the Magnuson-Moss Warranty Act, breach of express and implied warranties, unjust enrichment and negligent misrepresentation.


The suit states the defendant markets and advertises certain of its SPF 50 sunscreens as having "active ingredients derived from nature" and as being "natural." However, the lawsuit alleges, these products actually contain various artificial and synthetic ingredients.

As a result, consumers paid a premium for products the defendant misrepresented, the suit says.

Douek and others in the class seek a jury trial, declaratory and injunctive relief, monetary and punitive damages, treble damages, attorney fees and other costs of the suit. They are represented by attorneys Jason P. Sultzer and Joseph Lipari of The Sultzer Law Group in Poughkeepsie, New York.

U.S. District Court for the Eastern District of New York Case number 1:16-CV-01763-NGG-CLP

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