SAN FRANCISCO (Legal Newsline) - A San Diego man is suing Macy's and its subsidiaries, alleging they mislead consumers regarding illusory cost-saving deals.
Todd Benson, individually and for all others similarly situated, filed a class action lawsuit March 14 in U.S. District Court for the Northern District of California against Macy's Inc., Macy's West Stores Inc., and Bloomingdale's Inc., alleging violations of California's Consumer Legal Remedies Act and other violations of the California Business and Professions Code.
The suit alleges the defendants advertise their merchandise with "sale" or "discount" prices alongside "original," "regular" or "compare at" prices. However, the complaint states, the "original," "regular," or "compare at" prices are artificially inflated to make the "sale" or "discounted" prices appear more attractive to consumers.
Benson and others in the class seek restitution, corrective advertising, interests, attorney fees and costs of the suit. They are represented by attorney Rosemary M. Rivas of Finkelstein Thompson in San Francisco.
U.S. District Court for the Northern District of California Case number 4:16-CV-01252-DMR