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FTC approves consent order against Carrot Neurotechnologies

By Mark Iandolo | Feb 25, 2016

WASHINGTON (Legal Newsline) — The Federal Trade Commission (FTC) has approved a final consent order with Carrot Neurotechnologies Inc. and its co-owners, mandating the company stop making allegedly deceptive claims that its “Ultimeyes” app can improve vision in its users.

The FTC charged that Ultimeyes’ claims it will “turn back the clock on your vision” are false. The app’s ads, according to the FTC, also falsely state that users would receive “comprehensive vision improvement” for sports, driving, reading and other activities.

Under the settlement, Carrot and its owners must have reliable scientific data in the future if they want to make these claims in advertising.

The final order also prohibits the defendants from misrepresenting any scientific research and forces them to clearly disclose their connection with anyone conducting research. Carrot will pay $150,000 to the commission as well.

The FTC voted 4-0 to approve the final order.

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