BROOKLYN, N.Y. (Legal Newsline)—A New York man is suing a food company over claims it misrepresents its products by labeling them as 100 percent natural.
Vincent Riedel and John Does 1-100, individually and for all others similarly situated, filed a class-action lawsuit on Jan. 13 in U.S. District Court for the Eastern District of New York against Lucini Italia Company, alleging negligent misrepresentation, breach of express warranty, unjust enrichment, violation of the Magnusson-Moss Warranty Act, and violation of New York's Deceptive Acts or Practices Law.
The suit alleges Lucini represents that certain of its products contain "100% Natural Ingredients," when in fact its products contain citric acid, a non-natural, chemically processed ingredient.
The suit alleges this kind of marketing takes wrongful advantage of consumers by charging them a premium price based on their preference for foods containing only natural ingredients.
The plaintiffs and others in the class seek restitution and disgorgement, compensatory damages, actual and/or statutory damages, interest, equitable and declaratory relief, and attorney fees and costs. They are represented by attorneys C.K. Lee and Anne Seelig of Lee Litigation Group in New York City.
U.S. District Court for the Eastern District of New York Case number 1:16-CV-00169-MDG