BROOKLYN, N.Y. (Legal Newsline) – A New York man is suing a food producer over the alleged misrepresentation of certain hot sauce as being "all natural."

Alexander Tsvettsikh, individually and for all others similarly situated, filed a class action lawsuit Nov. 16 in the U.S. District Court for the Eastern District of New York against Goya Foods, alleging deceptive and unfair trade practices, breach of express warranties, negligent misrepresentation and unjust enrichment.

Tsvettsikh and others in the class have purchased Goya's Salsa Picante Hot Sauce, which is labeled as all natural. The suit states that to capitalize on the growing market for natural products, Goya unlawfully, fraudulently, unfairly, misleadingly, and/or deceptively represents that its Salsa Picante Hot Sauce product is all natural, when in fact it contains xanthan gum, a chemically processed ingredient.

As a result of Goya's deceptive conduct, Tsvettsikh and others paid a premium price for the product and were financially injured, the suit states.

Tsvettsikh and others in the class seek an order requiring Goya cease its wrongful conduct, engage in a corrective advertising campaign, and reimburse all members of the class the amounts paid for the product. They also seek actual, statutory, and compensatory damages, plus disgorgement, interests, and attorney fees and costs.

The plaintiffs are represented by attorneys C.K. Lee and Anne Seelig of Lee Litigation Group in New York City.

U.S. District Court for the Eastern District of New York Case number 1:15-CV-06556-WFK-RML

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