R.J. Reynolds faces lawsuit for Camel Cash program over allegations of contract breach

By Hoang Tran | Oct 13, 2015

Three Camel cigarette smokers are suing the tobacco company over the termination of its Camel Cash program, claiming that the termination was a breach of contract.

Jeffery Feinman, Richard Holter and Donald Wilson, on behalf of themselves and those similarly situated, filed a class action lawsuit against R.J. Reynolds Tobacco Co. on Sept. 10 in the U.S. District Court for the Southern District of New York, citing breach of contract.

The plaintiffs assert a claim of breach of contract over the defendants Camel Cash consumer loyalty program, a program in which smokers who purchased the Camel brand of cigarettes can collect C-Notes and redeem them for merchandise set forth in the defendant’s catalog. The plaintiffs allege that the defendant breached its contract with program members when it removed all merchandise from the program on or about Oct. 1, 2006. The plaintiffs argue that members who held thousands of C-Notes could no longer redeem them for merchandise promised from catalog and are, thereby, useless except for redeeming them for coupons and more cigarettes. The company fully terminated the loyalty program on March 31, 2007.

The plaintiffs are demanding a jury by trial and are suing for an undisclosed amount of damages, court fees and attorney costs, and any other rewards the court deem proper. They are represented by attorneys David J. Stone, Jeffery H. Squire and Lawrence P. Eagel of the office of Brager Eagel & Squire, PC in New York, N.Y.

U.S. District Court for the Southern District of New York case number 1:15-cv-07142-KPF

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