Purina is being sued over its allegations that its popular Beggin dog treat brand isn't mostly made from real bacon as advertised. | Shutterstock
NEW YORK (Legal Newsline) - The maker of a popular dog treat brand is being sued over claims the product isn't made of mostly bacon even though it is advertised that it does.
Paul Kacocha filed the lawsuit on July 14 in U.S. District Court of New York against Nestle Purina Petcare Co., makers of Beggin' dog treats.
The lawsuit claims bacon is only a minor ingredient in Beggin' treats instead of a main ingredient as advertised.
“In fact, the Beggin’ dog treat products are cut, shaped, colored, and striated to look like real bacon, and they are flavored to smell like real bacon,” the lawsuit said. “The product name, 'Beggin,’' is designed to, and does sound virtually the same as 'bacon' when spoken. The deception is complete.”
Purina does this, the lawsuit claims, in order to charge a premium price for the treats. However, had customers known the product only contained a small amount of bacon they would not have purchased, the lawsuit said.
Kacocha is seeking class status for those who purchased the Beggin' dog treats. He is also seeking damages in excess of $5 million plus court costs.
Kococha is represented by Jeffrey I. Carton and Robert J. Berg of Denlea & Carton LLP in White Plains.
U.S. District Court for the Southern District of New York case number 7:15-cv-05489.