T.J. Maxx is being sued for allegedly using deceptive advertising in its price discounts on labels. | Shutterstock
LOS ANGELES (Legal Newsline) - A major department store is being sued for allegedly misleading customers into thinking they were getting better discounts on merchandise than they really were.
Staci Chester and Daniel Friedman filed the lawsuit July 17 in U.S. District Court in California against The TJX Cos., parent of T.J. Maxx stores.
The lawsuit claims the department store marked prices down and advertised the savings to customers via the price tags. However, the normal retail prices were inaccurate and led customers to believe they were saving more money, the lawsuit said.
“The comparative price assures consumers...that they are receiving an exceptionally good deal and saving a specific dollar amount equal to the difference between the two prices,” the lawsuit said. “(T.J. Maxx’s) price tags deceptively instruct customers to 'compare' the sale prices of their products to these higher comparative prices.”
The plaintiffs are seeking class status for those who purchased merchandise in a T.J. Maxx store in California since July 17, 2011. The plaintiffs are also seeking damages in excess of $5 million plus court costs.
They are represented by Greg K. Hafif and Michael G. Dawson of the Law Office of Herbert Hafif in Claremont; Douglas Caiafa of Douglas Caifa, a professional law corporation in Los Angeles; and Christopher J. Morosoff of the Law Office of Christopher J. Morosoff in Palm Desert, Calif.
U.S. District Court Central District of California case number 5:15-cv-01437.