NASHVILLE, Tenn. (Legal Newsline) - Tennessee Attorney General Bob Cooper announced on Wednesday that a court has ordered HRC Medical Centers Inc. to temporarily halt claims and practices related to Amor Vie, its bio-identical hormone replacement therapy.

The order by the Davidson County Circuit Court comes after Cooper's office filed a lawsuit on Monday against HRC for allegedly failing to advise consumers of possible risks and side effects and making unsubstantiated health claims about Amor Vie.

HRC sells and markets BHRT. The company claims in its advertisements that BHRT is a "safe alternative" to traditional hormone replacement therapy.

Also named as defendants in the lawsuit were Don Hale, the owner and officer of HRC, Dan Hale, a former officer, owner and osteopathic doctor at HRC, and HRC Management Midwest LLC, the owner of a Memphis HRC clinic.

HRC branded clinics operate in Knoxville, Memphis and Nashville.

A temporary injunction hearing is scheduled for Oct. 19.

"We are grateful to the court for this action as this concerns the safety and health of many Tennesseans," Cooper said. "We urge Tennesseans who may have used HRC Medical's BHRT to contact their personal health care providers about any possible adverse effects that may be associated with BHRT."

Cooper's office alleges that the defendants violated the Tennessee Consumer Protection Act. The alleged violations include making a series of false and unsubstantiated claims about the side effects, safety, benefits and efficacy of BHRT and withholding information from consumers about side effects and serious health risks that could result from the therapy. The defendants have previously denied the allegations.

Cooper's lawsuit requested that the state grant a temporary injunction, a temporary restraining order, a receiver to be appointed over the corporation and for the corporation to be dissolved.

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