McKenna settles sales call suit

By Keith Loria | Oct 25, 2010


VANCOUVER, Wash. (Legal Newsline) - Washington Attorney General Rob McKenna announced on Friday that his office has settled with a home remodeler that allegedly misled customers during sales calls.

Northwest First Choice allegedly misrepresented the purpose of its sales calls and misled consumers into believing they would get discounts on products and services they purchased.

The company made unsubstantiated claims about energy savings customers would achieve. Northwest also allegedly failed to provide cancellation information, McKenna claims.

Under terms of the agreement, Northwest will redo its sales pitch and comply with state consumer protection laws. Although it admitted no wrongdoing in agreeing to the settlement, Northwest is also required to pay over $10,000 to cover costs associated with the litigation.

A $25,000 civil penalty was suspended provided the company complies with all conditions of the settlement.

"We believe Northwest First Choice used many of the same misleading and unfair tactics to sell vinyl siding and windows that we've been warning consumers and businesses about for more than a year," Assistant Attorney General Jack Zurlini said.

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