RNC launches new year-round grassroots effort

By David Yates | May 8, 2014

WASHINGTON (Legal Newsline) - On Wednesday, the Republican National Committee announced the launch of Victory 365, a new permanent grassroots field operation that will run 365 days a year.

Victory 365 is a partnership between local, state and national Republicans to mobilize volunteers nationwide to engage with voters in their communities, according to the RNC website.

"Today we are launching a national field program that is unlike anything the RNC has done in past election cycles," said Chairman Reince Priebus. "In earlier years, Republicans were known for a 72-hour program and a victory operation that lasted for a couple months. Victory 365 means that the RNC will engage with voters year-round, non-stop, 365 days a year."

The program will focus on sustained relationships through a precinct-based grassroots organizing structure and will be supported by the RNC's field staff and thousands of precinct captains and volunteers.

According to its website, in the last year the RNC has hired 193 field staff, who have recruited over 14,000 precinct leaders nationwide to lead the Victory 365 effort. Minority engagement staff are also working with field staff to engage with voters in Hispanic, African American and Asian communities.

"Thanks to a more granular, diverse field operation, as well as modernized data and digital capabilities, state parties and campaigns have improved tools to help Republican candidates and campaigns," said Co-Chairman Sharon Day. "I applaud the dedicated volunteers and staff who are working around the clock to further our party and our cause."

From Legal Newsline: Reach David Yates at elections@legalnewsline.com.

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