Wis. AG obtains judgment against insulation seller

By Bryan Cohen | Mar 24, 2014

MADISON, Wis. (Legal Newsline) - Wisconsin Attorney General J.B. Van Hollen announced a judgment on Thursday against a Florida-based attic insulation seller for allegedly violating state consumer protection laws.

Mark Stitt, a resident of Panama City, Fla., and his company ES Technology, allegedly used fraudulent representations to sell an attic insulation product called ProGuard AB to homeowners in Wisconsin. Stitt and ES Technology allegedly marketed the product by sending postcards to homeowners to invite them to attend sales presentations.

During the sales presentations, Stitt allegedly told consumers that ProGuard AB could cut utility bills by up to one-third and that the product was used by NASA in the space shuttle. Van Hollen's office alleged that ProGuard AB is actually a thin, foil insulation product that is less than one-eighth of an inch thick.

At least 41 homeowners in Wisconsin bought ProGuard AB from Stitt and ES Technology, 12 of whom filed complaints with the state. A number of homeowners allegedly targeted by Stitt were elderly.

"Wisconsin will not tolerate fraudulent sales practices, which are particularly reprehensible when seniors are targeted, as they were here," Van Hollen said. "My office will continue to take strong action against the perpetrators of scams such as this one."

Under the terms of the judgment, Stitt and ES Technology must pay $100,000 for consumer restitution, $108,693 for forfeitures and $6,867.35 for attorney costs.

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