Florida AG settles with facial rejuvenation services company

By Bryan Cohen | Jun 18, 2013

TALLAHASSEE, Fla. (Legal Newsline) - Florida Attorney General Pam Bondi announced a settlement Monday with Lifestyle Lift Holding Inc., a company that provides facial rejuvenation services.

The settlement is the result of an inquiry by Bondi's office into allegations of inaccurate and unfair claims made by Lifestyle Lift Holding to consumers related to facial rejuvenation services.

"Lifestyle Lift has agreed to change its marketing materials and practices to eliminate any possible consumer confusion about its services," Bondi said.

Under the terms of the settlement, Lifestyle Lift must disclose any compensation paid to the models used in its advertisements and materials, disclose what facial rejuvenation services were performed on models who appear in the company's marketing materials, follow Federal Trade Commission guidelines related to the use of before and after photographs of models in testimonials and endorsements in marketing materials and maintain necessary disclaimer language clearly and conspicuously on its website.

Lifestyle Lift also agreed to no longer use the term "revolutionary procedure" in its marketing materials to describe the basic Lifestyle Lift surgical procedure.

Floridians who bought services from Lifestyle Lift between June 1, 2009, and June 10 may be eligible for a refund. Eligible Floridians must submit a claim form to Lifestyle Lift by Sept. 8.

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