Va. (Legal Newsline) — Virginia Attorney General Mark R. Herring announced
March 6 that Shockoe Bottom Automotive & Tires Inc., a company that sells
tires and alignment services and is based in Richmond, will settle
allegations of conducting a “bait and switch” business scheme.
to the lawsuit, the company advertised tires for sale on the front of its
buildings for $25. Yet when consumers would purchases tires within the shop,
the company purportedly would charge them for more. Additionally, the company
allegedly failed to honor coupons it sent out that offered “buy three, get one
free” discounts, and also advertised a tire alignment service included in the
tire cost but actually charged a separate cost for the service.
Bottom agreed to provide refunds to harmed consumers and provide the commonwealth with a $1,500 civil penalty and $3,000 for reimbursement.
advertising is one of the most basic requirements of doing business in
Virginia," Herring said. "Consumers have a right to rely on the advertisements and
representations a company makes. A business can't just advertise one price then
charge customers more when they actually arrive at the door. In order to be eligible for restitution
consumers must file a complaint by Aug. 7, so I'd encourage any consumer who
thinks they may be eligible to contact my Consumer Protection Section as
quickly as possible."