Louie Torres Dec. 7, 2016, 9:11am


NEW YORK (Legal Newsline) — A New York woman is suing L'Oreal, alleging fraud and negligent misrepresentation.

Vivian Lee and John Does 1-100 filed a class action complaint, individually and on behalf of all others similarly situated, Nov. 30 in U.S. District Court for the Southern District of New York against L'Oreal USA, Inc. alleging false claims regarding its beauty care products.

According to the complaint, Lee and John Does 1-100 suffered monetary damages from purchasing a falsely advertised beauty product. The plaintiffs allege L'Oreal falsely advertises that its Advanced Haircare Total Repair Damage-Erasing Balm product contains a rinse-out reconstructing balm that repairs damaged hair. The suit says this claim is false.

Lee seeks trial by jury, restitution and disgorgement, interest, court costs and all relief the court grants. The plaintiffs are represented by attorneys C.K. Lee and Anne Seelig of Lee Litigation Group PLLC in New York.

U.S. District Court for the Southern District of New York Case number 1:16-cv-09266-PGG

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