Mark Iandolo Aug. 25, 2016, 6:44pm

NEWARK, N.J. (Legal Newsline) – Acting New Jersey Attorney General Christopher S. Porrino and the New Jersey Department of Consumer Affairs announced a lawsuit against Just Pups LLC and owner Vincent LoSacco for allegations of misleading customers about the health of puppies sold at his store.


“Vincent LoSacco’s alleged deceptive behavior caused his customers to suffer financially and emotionally as they sought expensive veterinary care for the sick puppies he sold them,” Porrino said. “This kind of consumer fraud has a devastating effect on pet lovers and will not be tolerated in our state.”


LoSacco operates stores in East Brunswick, East Hanover, Emerson and Paramus. Specific allegations against him and his business include misrepresenting puppies as healthy and selling them to consumers when they were actually sick, refusing to reimburse consumers for the treatment of animal ailments, failing to refund a consumer for the purchase price of an animal that died within six months of purchase due to a congenital or hereditary cause, and selling an animal without completed animal history and health certificate.


“Just Pups and its owner Vincent LoSacco allegedly fooled consumers into buying sick puppies by making blatantly false claims about the health of the animals, and by withholding information consumers needed to make educated choices,” said Steve Lee, director of the Division of Consumer Affairs.  


The state will seek to ban the defendants from advertising and selling animals in New Jersey.

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State of New Jersey Department of Law Office of the Attorney General
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Trenton, NJ 08611

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