Mark Iandolo May 5, 2016, 8:24pm


WASHINGTON (Legal Newsline) – The Federal Trade Commission (FTC) announced a settlement with Very Incognito Technologies Inc., which does business as Vipvape, after allegations of deceiving consumers about participation in the East-Asia Pacific Economic Cooperation (APEC) Cross-Border Privacy Rules (CBRP) system.

According to the FTC, Vipvape claimed to be a part of the system on its website, but companies that seek to participate in the system must undergo certain reviews for certification, which Vipvape allegedly failed to do.

“We are committed to vigorously enforcing cross-border privacy commitments,” FTC Chairwoman Edith Ramirez said. “Consumers should be able to rely on a company’s claim that it is a certified participant in an international program designed to protect their personal information.”

The FTC claims that Vipvape’s alleged deception represents a violation of the FTC Act.

Under the terms of the settlement, Vipvape can no longer misrepresent its participation, membership or certification in any privacy or security program sponsored by a government or self-regulatory organization.

The FTC voted 3-0 to issue the administrative complaint and accept the consent agreement.

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