Shaun Zinck Jul. 31, 2015, 11:12am


NEW YORK (Legal Newsline) - Advertisements broadcasted by a subscription-based television company constitute a “bait and switch” by the business, a lawsuit said.

Michael Heskiaoff and Marc Langenohl filed the lawsuit July 10 in U.S. District Court in New York against Sling Media.

Sling offers its Slingboxes with access to television programming for a monthly cost. The lawsuit claims Sling misrepresented to customers that it would contain advertisements for the Slingbox. The advertisements began around March 17, the lawsuit said. The advertisements negatively impact the programming on the Slingboxes.

“As such, Slingbox has perpetuated a massive 'bait and switch' upon thousands of unsuspecting consumers, each of whom spent as much as $300 or more for these products, but who now need to watch the defendant’s ads to use their devices as promised,” the lawsuit said.

The plaintiffs are seeking class status for those who purchased their Slingboxes before March 17. They are also seeking damages in excess of $5 million plus court costs.

The plaintiffs are represented by Adam Gonnelli of Faruqi & Faruqi of New York City; Robert I. Lax of Lax LLP in New York City; and Steven S. Siegel of The Law Office of Steven S. Siegel in Garden City, N.Y.

U.S. District Court for the Southern District of New York case number 1:15-cv-05388.

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