LOS ANGELES (Legal Newsline) - A national department store was sued over allegations that it used false comparative prices for its merchandise.
Jose Jacobo filed the lawsuit on June 20 in U.S. District Court in California against Ross Stores, claiming customers were misled into thinking they were getting a better discount than they actually were.
The lawsuit claims the price tags in stores, as well as in-store advertising and the company's website, all advertised certain price discounts between June 20, 2011, and the present. The tags featured a “compare at” price that listed the company's price and the price allegedly offered by its competitors.
The lawsuit claims the “compare at” price was not representing the merchandise at the current market value.
Jacobo is seeking class status in the suit for those who purchased items from Ross Stores since June 20, 2011. The lawsuit also seeks damages in excess of $5 million plus court costs.
Jacobo is represented by Douglas Caiafa of Douglas Caiafa, a professional law corporation in Los Angeles, and Christopher J. Morosoff of the Law Office of Christopher J. Morosoff in Palm Desert, Calif.
U.S. District Court for the Central District of California-Western Division case number 2:15-cv-04701.