Bryan Cohen Apr. 15, 2014, 1:41pm

BOSTON (Legal Newsline) - Massachusetts Attorney General Martha Coakley announced agreements on Thursday with two home water filter sellers that allegedly misled residents about the quality of their public water supply.

Basement Technologies Inc. and McMahon Plumbing & Heating LLC allegedly violated consumer protection laws by advertising to consumers that the water supplied to their homes was not fit, safe and pure to drink. Under the terms of two assurances of discontinuance, the companies must refrain from using deceptive advertisements to promote the sale of expensive home water filter systems.

"We allege this advertising misled residents about the quality of their drinking water that our environmental and public health agencies in the commonwealth work so hard to protect," Coakley said. "Our office is pleased that these settlements will ensure that these companies follow our consumer laws and stop their deceptive sales tactics."

Basement Technologies and McMahon Plumbing & Heating must refrain from using advertisements that misrepresent the fitness for human consumption of water supplied by any public water system in the state, as part of the agreement. Basement Technologies must pay $20,000 in costs and penalties. McMahon Plumbing must pay up to $2,000 in costs and penalties, half of which may be forgiven if the company remains in compliance with the terms of the settlement.

The Massachusetts Department of Environmental Protection has comprehensive regulations to ensure that public water systems provide water that is fit, safe and pure to drink.

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