Bryan Cohen Dec. 4, 2013, 7:05pm

FRANKFORT, Ky. (Legal Newsline) - Kentucky Attorney General Jack Conway announced Tuesday he took action to shut down a website that allegedly appeared deceptively similar to Kentucky's health insurance exchange. allegedly appeared similar to, Kentucky's official health insurance exchange website. Some consumers trying to locate Kentucky's official site through search engines were allegedly being deceptively guided to the copycat website where they were provided false information about their options under the federal Affordable Care Act.

Conway's office contacted the owners of the site on Nov. 26 to demand that the site be taken down. Conway's office also contacted Google to remove the site from its search results.

"Last week, Kentuckians who googled the search term 'kynect' received as the first search result - not anymore," Conway said. "I will not tolerate sites that mislead consumers. is the only official government website and has clear information about the plans and subsidies that are available through the Affordable Care Act."

Including, Conway's office took action against three websites, causing the sites to be taken down, blocked or corrected.

"I appreciate Google working with us to help protect consumers from these copycat websites," Conway said.

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