Bryan Cohen Apr. 17, 2013, 6:29pm

JEFFERSON CITY, Mo. (Legal Newsline) - Missouri Attorney General Chris Koster filed a lawsuit Tuesday to stop a business from Washington state from sending allegedly deceptive advertisements to consumers in Missouri.

DNS Services Inc., doing business as DNS, and Glenn Loehr, the company's president, allegedly sent solicitations to Missourians regarding the company's internet back-up services. The solicitations were formatted like a bill or invoice for payment. The mailings contained a perforated section to return that thanked the consumer for the payment, requesting that the section be detached and returned with the payment.

Many consumers receiving the solicitation from DNS were allegedly deceived by the language and form, thinking it was a bill for services previously agreed to rather than an advertisement.

"My office will not tolerate attempts to deceive consumers with misleading or unethical advertisements," Koster said. "Consumers who were deceived by DNS should contact my office to file a complaint."

Koster's lawsuit seeks a court order to prohibit DNS and Loehr from sending additional solicitations or advertisements to businesses or consumers in Missouri. The lawsuit also requests that the court impose civil penalties against the company and provide restitution for Missourians who suffered a loss.

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