Bryan Cohen Dec. 31, 2012, 9:28pm

NASHVILLE, Tenn. (Legal Newsline) - Tennessee Attorney General Bob Cooper announced a temporary order Friday that appoints a temporary receiver over HRC Medical Centers Inc. and forces its owners to stop making misleading claims.

Under the terms of the order, HRC Medical Centers Inc., HRC Management Midwest LLC, Dan Hale and Don Hale are prohibited from making unsubstantiated and misleading claims about the company's bio-identical hormone replacement therapy until resolution at trial.

The order was issued by Davidson Circuit Court Judge Amanda McClendon.

HRC Medical, which operated clinics in Memphis, Knoxville and Nashville, and its assets are also temporarily placed under the control of a receiver. John McLemore, a Nashville attorney, is required to make sure that the company is operated in compliance with federal and state law.

"We are pleased with the court's ruling and urge any consumer who has taken HRC's alternative regimen of 'bio-identical' hormone replacement therapy to contact his or her health care provider about any potential adverse health effects from the therapy as soon as possible," Cooper said.

The temporary injunction prohibits the defendants from making claims that BHRT is safe, has minimal side effects and involves no cancer risk, advertising BHRT to women without disclosing that the therapy increases certain health risks and side effects, and advertising BHRT to men without disclosing possible risks of certain side effects.

Cooper's office alleges that the defendants intentionally misrepresented or omitted references to the benefits, efficacy, risks and known side effects of BHRT and made unsubstantiated claims that BHRT restores hormone levels to that of a younger person.

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