Ashley Perry Oct. 21, 2014, 11:12am

Lead Concepts Inc. reached a $90,000 settlement on Monday with Vermont Attorney General William Sorrell following allegations that the Texas-based company illegally obtained sales leads from senior citizens in the state between 2010 and 2013.

The marketing company allegedly sent out misleading mailers requesting that the recipients reply with their age, as well as their spouse's name and age, with no explanation of what the information would truly be used for. The mailings said that recipients would receive a free senior benefits update upon response.

In reality, the purpose of the mailings was to obtain sales leads for insurance products. Some of the mailings did disclose the true purpose of obtaining the information, but at least 42,000 of them allegedly did not.

Approximately 420 Vermont consumers responded to the mailings, which violated state and federal privacy laws.

“Privacy is a core value in Vermont, and I will vigorously enforce the law to protect it,” Sorrell said.

In addition to paying restitution, the settlement requires Lead Concepts to clearly disclose the purpose of its mailings to consumers in the future.

Want to get notified whenever we write about State of Vermont Office of the Attorney General ?
Next time we write about State of Vermont Office of the Attorney General, we'll email you a link to the story. You may edit your settings or unsubscribe at any time.

Organizations in this Story

State of Vermont Office of the Attorney General
109 State St
Montpelier, VT 05602

More News